Product Placement

Product placement can be find just about everywhere but it's just something we don't really realize when we see and think hey that's product placement. In the readings product placement and fear are used in order to sell products. Product placement is displayed in many ways whether it be in movies or television shows where product placement it just scattered all throughout the program. Clothing brands or types of brands of foods are often seen the most in movies and television shows because the characters often interact with these items. Products are more meaningful and memorable when they are apart of the story one that comes to mind to me is Eggo Waffles and Stranger Things. Product placement that don't work are ones that are often in short 30 second commercials, these are usually unsuccessful due to the fact that most people don't pay attention during those times or people have a hard time recalling what they saw in a commercial. Other ads that don't work as well are ones that try to install fear or ads that make you think thus the only way things will get better when in reality they don't actually solve the problems. I think the product placement that works the best are where they get the most meaningful exposure so either movie characters that interact with the product because it's more memorable or like popular celebrities that promote products because people are obsessed with being like everyone else.